I’m a Muslim Film Director and Editor based in London with almost a decade of experience across production and post-production. My work spans music entertainment, broadcasting, lifestyle, fashion, and hospitality, shaping a culturally aware and visually driven approach to storytelling.
I also serve as an Executive Director at post-production studio World’s End, where I help steer projects from concept to final delivery. We’ve collaborated with global brands and artists including Marc Jacobs, Apple Music, Arc’teryx and many more—creating work that blends strong narrative direction with elevated visual identity. World’s End exists to push creative boundaries, redefine contemporary media, and support clients in reaching their ambitions.
With a refined creative eye and a versatile technical skill set, I work confidently across industry-leading tools, workflows, and formats. Whether directing, editing, or overseeing full post pipelines, my focus is simple: craft purposeful, impactful work that resonates with audiences and exceeds expectations.
Clients
What is World’s End?
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World’s End was born from a shared passion for digital artistry found during our early formative years during which we first began collaborating as a team allowing us to build a work ethic and develop our chemistry. Despite hailing from diverse corners of the world—from the USA, Canada and to the United Kingdom—our global perspective has only fueled our ambition to create impactful art on an international scale.
Over the years, we’ve transformed this ambition into reality, collaborating on a wide range of projects including commercial campaigns, music video direction, social media advertisements, and sponsored content. These countless collaborations have cemented our reputation for going above and beyond to deliver exceptional results for every client.
Our mission is to continue pushing the boundaries of creativity and excellence through a comprehensive suite of post-production services, including:
World’s End was born from a shared passion for digital artistry found during our early formative years during which we first began collaborating as a team allowing us to build a work ethic and develop our chemistry. Despite hailing from diverse corners of the world—from the USA, Canada and to the United Kingdom—our global perspective has only fueled our ambition to create impactful art on an international scale.
Over the years, we’ve transformed this ambition into reality, collaborating on a wide range of projects including commercial campaigns, music video direction, social media advertisements, and sponsored content. These countless collaborations have cemented our reputation for going above and beyond to deliver exceptional results for every client.
Our mission is to continue pushing the boundaries of creativity and excellence through a comprehensive suite of post-production services, including:
Video Editorial
Visual Effects
CGI Integration
Digi-Doubles
Compositing
Motion Graphics
Sound Design
Visual Effects
CGI Integration
Digi-Doubles
Compositing
Motion Graphics
Sound Design