O5. THE WORLD GONE [GREY]

DIRECTED by Humza Malik

AD CAMPAIGN direction for fashion label “No Time For Tears” showcasing their one of their upcoming releases through a visual narrative where the world is effectively turning grey through interaction. Displaying strong contrast points between monochrome & colour in a tasteful way.

Commissioned by “No Time For Tears”

Director: Humza Malik
Creative Direction: Jason Obianyor & Humza Malik
1st AC & BTS: Revelin Horatau

Models: Raheem Adeyemi & John Olorun

Editor: Humza Malik
Colourists: Michael Waddell & Benjamin Pelletier
Sound Design: Ken Psalms
Posthouse: World’s End

Published on 31 March 2025

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