13. YT - Prada Or Celine
VFX by HUMZA MALIK
Character & UI Design / Animation
Post-production credits for the music video of UK music artist “YT” for the track Prada or Celine. The video features a dynamic visual narrative blending a compelling storyline with a creative concept inspired by the vibrant 2000s “Just Dance” aesthetic. This nostalgic yet modern approach integrates elements of pop culture, gaming visuals, and fashion-forward design.
My contributions involved advanced rotoscoping techniques to meticulously design and animate characters directly referenced from the concept art. Additionally, I developed the immersive video game-inspired aesthetic, enhancing the overall visual style and aligning it with the 2000s-themed creative direction.
Commissioned by “Compulsory View” “LAUZZA”
VFX by Humza Malik
Starring / Choreography: Elita Atwere
Director: LAUZZA
Creative Director: Sabdog
Production Company: COMPULSORY
Executive Producers: Chris Toumazou &
Kiran Mandla
Producer: Klevis Krasniqi
Production Manager: Tansy Taylor
Music Rep: Lee Fairweather
DOP: Fred Gowers
1st AC: Ollie Dudley
Gaffer: Omar Radwan
Spark: Eli Matnish
Stylist: Alex Risbridger
Styling Assist: Rajdeep Sehmbey
Production Assistant: Shaneel Parmar
BTS: Declan Hall &
Alessandro Quao
Editor: Fred Gowers
3D Artist: Sabdog &
leovizuals
VFX: superbundafighter007 &
Moi Digital
Character & UI: Humza Malik & Aaron Rabaya
Graphics: Gumskool &
martinuhrecky
Colourist: Nielsan Bohl @ Selected Works
Sound Mix & Design: Ken Psalms
PROGRAMS USED:
Adobe After Effects & Photoshop
Published on 18 November, 2024
Video Stills